Texting allows digital news companies, like Pigeon 605 of Sioux Falls, SD, to quickly send breaking news and track the content that is most appealing to their subscribers.
An increasing number of digital media outlets use SMS marketing including Sioux Falls, S.D. based Pigeon605.
Pigeon605 was featured in Harvard's Nieman Lab for their creative business model that uses SMS and email to deliver community news to subscribers.
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