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WHY PRINT?
Print advertising is a tried and trusted traditional method to promote your business, but why do you need to include it in your marketing mix when digital is now how the majority of us consume information?
The power of magazines is that they connect to audiences across all demographics and interest areas.
MRI-Simmons’ Multi-Media Engagement Study highlights readers' attitudes about the ads they notice in magazines. 35% say magazines have ads they care about; and nearly one-third say magazine ads help them make purchase decisions. The same cannot be said for websites and TV network audiences, who are at or below the average for these measures.
Why do magazines receive above average advertiser engagement?
Research shows readers have an emotional connection to magazines, and almost half of readers consider reading a magazine is a treat.
Charts are interactive. Click to view dropdown menu and see more stats.
Charts are interactive. Tap to view dropdown menu and see more stats.
58% of readers trust the content they find in magazines.