UTM (Urchin Tracking Module) parameters, also called UTM tags, are small bits of code you can add at the end of your normal URL to track the traffic that clicks that specific link.

With UTM code, you get to see how effective your marketing activities (called “campaigns“) are and how visitors engage with your website. You can use them to track clicks on any type of digital marketing campaign—from emails and social media posts to QR codes and more.

A normal URL would look like this:

https://mywebsite.com/services

Our campaign URL generator above automatically assigns the source and medium for your Age Texting SMS marketing campaigns. Simply shorten the generated link using a link shortener. 

For example, let’s say you want to know how many visitors click on the link in a specific SMS campaign. With Age Texting's easy-to-use Campaign URL Builder, you can create a URL like this: 

https://age-texting.com/solutions?utm_source=AgeTexting&utm_medium=SMS&utm_campaign=text-solutions

Campaign URLs are extremely useful for tracking precisely where your traffic comes from, so you can evaluate the effectiveness of your marketing efforts.

You can use Campaign URLs any time you have control over an external link. 

In addition to SMS marketing, this applies to:

• Paid ads

• Guest posts

• Email marketing

• Social media posts

• QR codes

• And more

Please note that the campaign URL generator on this page can only be used for Age Texting SMS marketing campaigns. 

To create a campaign URL for other media and sources, you can use the Google Analytics Campaign URL Builder to specify other media, sources, campaign timeline, keywords, and more. 

There are 5 tags in UTM code, with the last two being optional:

• Source (utm_source): Source shows you the source your visitors are coming from, like Google, Facebook, Twitter, or your email marketing provider

• Medium (utm_medium): Used to identify the campaign medium of your traffic, like email, social media, or ad

• Campaign (utm_campaign): This is where you’ll add a campaign name that makes sense to your initiative, like newsletter, spring-sale, or product-launch

• Term (utm_term): If you’re running a pay-per-click (PPC) ad, then this tag helps you identify which paid keyword you can attribute to the traffic

• Content (utm_content): Use this tag to explain which element was clicked, like footer-cta or header-banner

Note: UTM tags are case-sensitive. Decide on a naming convention before naming your campaigns so that your campaign parameters are concise and will be recognizable on youg Google Analytics reports. Decide on things like uppercase vs. lowercase and when you’ll use dashes vs. underscores.