• Mindy Gross

Repurpose Instagram Video for Your MMS Campaigns

Reach a broader audience by repurposing your Instagram content across more than just your social media channels.

All marketers know that Instagram is one of the top ten most visited websites. Users spend an average of 17 minutes and 23 seconds on the social media platform. (SEMrush)

Instagram is the world’s most popular photo-sharing app with a total of 1.22 billion global active users.

Instagram attracts younger social media users with 71% of users under the age of 35.

Creating Instagram content takes some time and creativity. You should not only share it on Facebook and Twitter (which is easy to do through Instagram’s built-in sharing options) but also utilize it on marketing channels reaching a broader audience. Why not use that content in your MMS marketing campaigns? SMS and MMS marketing is a great complement to any social media marketing strategy.

Your reels and stories showcase your products, team members, and your company's personality. With AGE MMS, you can send animated GIFs. To do this, simply convert your Instagram content to a GIF format. It may require some minor editing but is worth your time. Most video can easily be converted using a free video editor such as ezgif.com or Kapwing.com.

Which Type of Instagram Video is Best for MMS?

An Instagram reel is much like TikTok’s platform in that you can add music, on-screen text, closed captions, visual effects within the app. It creates a video that is up to 60 seconds in length.

Convert reels to fit the GIF attachment requirements. Please note, however, any audio on your reel (music and/ or voice-over) does not carry over to an animated GIF.

Sassy Woof Reel Example

An Instagram story is a short video clip that can be viewed on your profile or on your followers’ feeds in the little circles at the top. Story clips can only be 15 seconds in length, but you can post as many consecutively as you want. Note that stories show up on your page for 24 hours then they disappear—unless you save the content as a Story Highlight which places the story clips at the top of your profile permanently until you archive or delete it.

However, any story formats with sticker features do not work for an MMS because they entice engagement or a call-to-action. Text club users cannot interact with your MMS attachments. When they click on the image, they only see an expanded preview. You can drive the user to an interactive site with the file by including a link in the text portion of your message.

An Instagram post is a regular video you share to your Instagram profile that shows up in your followers’ feeds. Video posts can be up to one minute long. You can use some of the content but might end up spending a lot of time editing.

Click here for detailed instructions to convert Instagram video to a GIF.

So, if you're thinking of sending any Instagram content in an MMS marketing campaign, be sure to export the video, reel, or story as soon as you publish it and convert it to a GIF. Avoid duplicating the exact post when sending in an MMS and consider your audience when crafting the text. Personalize the text and perhaps change up the discount or promo code to help track which strategy is more effective in promoting a sale.

Instagram offers features that allow you to be creative and have fun. When you take the time to create original content, consider using it across other platforms—including MMS—to maximize exposure for your content.

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