• Mindy Gross

Complement Your Marketing Strategies with SMS

Updated: 3 days ago

SMS is a great tool to boost customer engagement and brand loyalty. Not only are text messages the most immediate method of communication and marketing but also an easy way to collect feedback from your customers. In addition, SMS can supplement other marketing strategies.


In this article, you'll read how SMS can complement marketing methods you may already be using.


First, you need an SMS platform such as AGE SMS to easily send mass text messages. Text club subscribers must opt-in to receive text messages from you. To document their consent, your SMS service needs opt-in methods.


AGE SMS & MMS opt-in methods include:

  1. Keyword to easy-to-remember short code

  2. Website form

  3. Mobile tap to opt in button for mobile version of website

  4. QR code

  5. Opt-in link (add to banner ads and publish to social media content)

  6. Kiosk screen to pull up on a tablet

SMS and Email Marketing

Text club subscribers opt in to get text messages from you—they have already confirmed they are interested in your company and value the content you send them. With an industry average of 98% open rates for SMS, you can be confident they see your text message. The average open rate for email is 21.3%, meaning that most of your email subscribers are not seeing your content.

Screenshot showing how SMS can complement email marketing
Screenshot showing how to combine email marketing and SMS

However, each has its own benefits and the two can complement each other. One example might be to send an SMS reminding your customers to check their inboxes for the latest news and product releases. You might also consider texting the permanent URL for the email campaign.





















SMS and Social Media Marketing

With 70% of Americans using social media, you certainly want to use a social media marketing strategy. That statistic refers to social media usage across desktop, mobile devices, and tablets. A larger portion of the American population —96% of Americans— own cell phones and can receive a text message


With social media’s organic reach declining and the focus now more on “pay to perform”, businesses simply do not have the same control over audience’s feeds that they once did, unless paying to boost their content. With SMS, you know your audience is seeing your message.


Businesses can use social media to promote their text club.


Example of a Facebook Post Text Club Promotion— publish your opt in page link. It should pull up the social share image which clicks through to your web page.

Screenshot of Facebook post promoting text club
Screenshot showing Facebook post promoting text club

On your personal Facebook page, you can share a published post to your your story inviting your friends to join your text club. Adding a clickable link to a story is not yet available for business Facebook pages unless you have 10,000 fans or more. For a tutorial on how to do share clickable story, click here.

Facebook story promoting a text club
Screenshot showing Facebook story that promotes a text club

SMS can also help drive traffic to your social media accounts to encourage engagement and increase followers. Perhaps your business wants to promote a Facebook post that explains a current giveaway or event. Copy that URL, shorten it using a URL shortening tool, then use it in an SMS campaign.

Screenshot of SMS
Screenshot of SMS (text only)

SMS and Digital Advertising

As you know, the cost of digital advertising is continually increasing, and the market is saturated with your competitors’ banner ads. Nonetheless, digital advertising can be a good method to bring new customers to your website and remind them about your business.


Once you drive them to your website, you want to integrate a remarketing campaign— your goal is to capture them while they are using their mobile devices so you can provide personalized content to your desired audience, based on their location, browsing history, and buying habits.


Add a text club signup button to web pages you promote in your digital marketing efforts.


SMS and Print Advertising/ Direct Mail

Print material gives businesses an opportunity to showcase their products with eye-catching imagery. Make sure to use high-quality photography and simple, concise text. Consider utilizing a QR code to direct people to a unique landing page. Because QR codes track the number of scans, location, and date of the scan, you can evaluate the effectiveness of the campaign. Advertise a keyword specific to your campaign, use a unique promo code or QR code with a custom URL on the print materials.


Repurpose Content

Create an animated GIF using the high-quality photos you post to Facebook. Ezgif.com is a free website used for creating and editing GIFs as well as converting video files to GIFs. Kapwing is another free GIF maker that allows you to make a GIF from images, videos, and video links.


Text the GIF in an MMS to all your subscribes. Make sure to create a unique URL to include in the text. Refer to the next paragraph for the tool to use to generate a custom URL. Remember, you can shorten that URL using our built-in Bitly tool.


You might also consider converting your Instagram reels to animated GIFs. You may need to do some cropping and shortening so they fit the file size requirement, but once you're familiar with ezgif.com, this should not be too difficult.


Finally, monitor the efficiency of your marketing strategies by using customized URLs.

If you do not already have a Google Analytics account, create one. If you’re not sure how to do this, you can follow this tutorial. This helps you see the best traffic sources to help guide you in determining the most effective and cost-efficient marketing strategies. When promoting online ordering, use trackable links across all online marketing efforts and in your SMS campaigns. If you’re promoting the same website across multiple media vehicles, use the Google Analytics Campaign URL Builder to customize a unique URL for each medium. AGE SMS customers can utilize the platform’s built-in Bitly tool to generate a shortened trackable link for SMS campaigns. It should match up with your Google Analytics reporting.


Complementing your marketing strategies with SMS can help expand your reach, boost engagement with your social media followers, track the effectiveness of print and direct mail efforts, and increase frequency of your marketing messages.


Take advantage of the content you create across various social media platforms and send it via SMS.


To learn more about AGE SMS & MMS and how text message marketing can work for you, visit our web page about our SMS & MMS platform.


SOURCES:

1. Techjury.net “35+ Must-Know SMS Marketing Statistics in 2021”

2. Mailchimp.com “Email Marketing Benchmarks and Statistics by Industry”

3. Pewresearch.org “Social Media Fact Sheet”

4. Pewresearch.org “Mobile Fact Sheet”

5. Blog.hootsuite.com “Organic Reach is in Decline—Here’s What You Can Do About It”














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