AGE SMS + MMS
SMS has a 98% open rate.
Why use Text Messaging?
Reach a targeted audience without a huge investment.
SMS marketing is no longer a question of sending out thousands of texts in the hopes that some of them reach your target demographic. You can send messages to customers, clients, and those that have opted in to receive communication from you. So, today’s SMS marketing is more likely to reach a receptive and responsive audience.
More Effective Than Email
Text messages are difficult to ignore. Emails with subject headings can sit in inboxes for weeks or easily get sent straight to trash. This is largely why email open rates are a poor 22% compared with a staggering 90-plus percent SMS open rate. Texts are opened quickly, creating optimal efficiency for small businesses looking to promote flash sales and same-day events and promos.
An Audience that Wants to Know More
Consumers are more likely to subscribe to general brand email campaigns on a whim. Those opting into mobile programs are more discerning. According to The Wireless Association, when it comes to SMS contact, consumers limit themselves to brands they really care about before signing up to SMS marketing. This gives you the power to market directly to a loyal and captive audience.
Better Customer and Marketing Value Analysis
It’s increasingly easier for businesses of all sizes to gain valuable info from SMS marketing campaigns. It’s simple to track where users are texting in to join, whether it’s via print ads, social media channels or in-store advertising, etc. This gives you real insight into the relative effectiveness of your other advertising streams.
Creating a Branded Dialogue
SMS marketing enables you to open a dialogue with customers. Email marketing tends to be one way, with no-reply communication. Via SMS, communication feels more one-to-one, personal, and it’s easier to engage customers in replying to you with feedback.
Multiple Opt-in Methods
AGE Media offers multiple opt-in methods; the most popular method is through an easy-to-remember keyword to short code. You can promote this across all your marketing collateral. We also provide an online kiosk URL that can be pulled up at trade shows or somewhere in your store. Finally, we provide a the code for a clickable button for your mobile website that customers can simply tap and send your keyword to short code.
Unique Phone Number
AGE SMS customers receive an exclusive 800 number that messages are sent from; there is no charge for this. This simply ensures no other businesses can send messages to your subscribers through that number. This is beneficial because many SMS providers send messages from a shared short code.
Create unlimited keywords to segment your subscribers and send specific messaging. Consider advertising unique keywords across different marketing collaterals and platforms to determine what is best working for you.
SMS with 240-Character Count Maximum
SMS messages sent with the AGE SMS platform can include up to 240 characters; standard SMS allows only 160 characters.
MMS (Multimedia Messaging Service) allows you to send a photo or GIF.
While SMS works well to send out promotions, reminders and announcements, MMS gives you the opportunity to send more creative messages with enhanced photos, holiday designs or GIFs.
Studies show that customers interact more with the content of MMS vs. SMS. As they say, a picture is worth a thousand words. Our MMS platform also allows for a longer message length. However, keep in mind that customers do not like to read a long text message.
The AGE SMS Lead Generation tool allows people interested in your company or organization to start a conversation with you by providing their name and reason for contacting you. You will receive those answers and phone number to follow up with them. These leads what to learn more about you —whether for job openings, volunteer opportunities, potential sales leads— our lead generation tool gets the conversation started and saves you time and can help ensure you're following up with individuals genuinely interested in your company.
See the tool in action by texting AGE to 72727.